The rise in fitness facilities or gyms promoting ‘STRENGTH’ OR ‘FUNCTIONAL’ classes to build strength and ‘FUNCTIONALITY’ is a contentious issue for strength and conditioning facilities. In this article, Matt Ham (Hammer Athletic director) shares his view from the perspective of a business owner and professional strength and conditioning coach and offers valuable guidelines for…
As the warmer month’s approach and clothing gets systematically less and less, sometimes not out of choice but due to comfort (or Instagram for the narcissists) the advertising for weight loss challenges and body transformation programs heat up almost as quickly as the weather. As a gym owner, it is a our biggest time to…
COVID-19 has thrown out a variety of challenges to all of us in the Hammer Community and at times it’s been very challenging to maintain a training regime with all the other outside issues going on. However, amidst the chaos, our coaches have been impressed with one client in particular who doesn’t always bring the…
Meet Sara known by some of her training partners as the “coaches favourite” (not naming anyone) given the extra TLC she receives from the coaches. Once being unsure about strength training and the weight room Sara has come full circle and is now all about that lifting life. She brings a positive energy and attitude…
With the significant rise in popularity of High Intensity Interval Training (HIIT), Matt Ham asks “is the importance of endurance training being neglected?” A while ago I wrote a blog on the rise of CrossFit, 24/7 fitness facilities and places like F45. And as you may already be aware I am not a big fan…
It has only taken Josh five years to commit to our “Hammerology” as a strength and conditioning facility. Josh has always been consistent with getting to classes and playing Aussie Rules Football despite having the lower back of a 90 year old. However, since taking a leap of faith and committing to a strength program…
‘New Year, New You’ and all that schisse! If you are expecting a post full of optimism, mindfulness and inspiration then obviously you don’t know me or our facility well enough. No three-word slogan (with the exception of ‘live, laugh, love’ – how can your heart not skip a beat out of pure positivity when…
Today marks the 5th Birthday of Hammer Athletic. As most of our members know and definitely my staff and family know how caught up I get with running a business and how I continue to reach different levels of insanity on a daily basis that I often forget to look back on the achievements of…